Welcoming Change: Introducing our new Chief Impact Officer, Paul Norell

A dynamic addition to the team

At All Access, we're steadfast in our mission to tackle spiritual and physical poverty. We're excited to announce Paul Norell as our new Chief Impact Officer. His broad experience spans both corporate success and nonprofit impact. Born and raised in Minneapolis, Paul was nurtured in a family that valued faith—an influence seen in his brothers’ missionary work. This upbringing not only provided him with rich spiritual roots but also instilled a deep-seated commitment to meaningful causes.

Paul's educational pursuits led him to Oral Roberts University, where he connected with his future wife, Kiki. They later settled in Minneapolis to start their family, embracing the Midwest, despite the chill. With a career trajectory starting at a major advertising agency, Paul soon climbed the ranks at NordicTrack. He contributed to substantial growth and innovation at Novus—a print media brokerage—eventually overseeing its acquisition by Omnicom. His corporate journey, though rewarding, made him long for opportunities to apply his skills towards greater societal good.

A career transition fueled by purpose

Paul’s transition to the nonprofit sector brought him to the National Christian Foundation (NCF), where he honed his expertise in donor-advised funds and charitable taxation—a complex, yet essential, aspect of impactful giving. Recognizing his craving for work with tangible significance, he joined Lionheart Children's Academy, a venture utilizing church spaces for childcare, thereby strengthening community bonds. It was during this pivotal moment that Paul connected with Lane Kipp. Their shared values and vision for systemic change sparked Paul’s interest in All Access—a platform that uniquely merged his business acumen with a desire for impactful philanthropy.

Paul admires All Access's progressive methods, especially our commitment to transparency and efficiency. He respects our 100% fund allocation model—an approach that has profoundly impressed all who learn of it. With Paul's guidance, All Access is positioned to bolster its mission, expanding our outreach and impact. His personal experience underscores our commitment to maximizing resources to drive substantial change in underserved regions.

A focus on impact

As our Chief Impact Officer, Paul is instrumental in developing relationships with members and potential donors. He's committed to understanding their charitable aims and effectively guiding them through our giving processes. Paul's background merging successful entrepreneurship with impactful giving primes him to build strong partnerships, ensuring donor contributions create meaningful outcomes in targeted communities.

At All Access, our strategic approach utilizes robust analytics to identify high-impact programs for funding. This data-driven model aligns with Paul’s dedication to effective philanthropy, making his role indispensable. The meticulous vetting process he champions guarantees that every dollar is spent wisely, reinforcing donor trust and satisfaction.

Paul’s daily work involves engaging prospective supporters with All Access's mission and illustrating the transformative power of collective giving. By emphasizing donor concerns and aligning them with our model's strengths, Paul helps each supporter envision their contribution's direct impact on systemic issues. It’s an approach resonating particularly well with younger professionals eager to maximize their societal contributions.

Paul’s vision and goals

Paul Norell brings a strategic vision to All Access, rooted in key objectives aimed at enhancing our organizational impact. First, he focuses on broadening our donor base by reaching out to untapped demographic segments, including millennials and Gen Z—generations increasingly conscious of their philanthropic footprint. His strategy involves leveraging social media and digital platforms for increased engagement.

Moreover, Paul is dedicated to evolving our analytics capabilities, ensuring they remain ahead of the curve. He believes in utilizing cutting-edge data to refine how we assess potential programs within our portfolio. This initiative ensures our continued support of the most impactful organizations, fostering greater efficiency in addressing both spiritual and physical poverty.

Paul's connection with our diverse partners is essential in his role. He fosters deeper engagements with our portfolio partners, strengthening these critical relationships. By working closely with these partners, Paul ensures alignment with All Access’s values and mission. This collaboration is vital in optimizing outcomes, as it translates strategy into actionable steps on the ground.

Building a culture of transparency and gratitude

Paul's work goes beyond strategies and numbers. He's a proponent of building an organizational culture rooted in transparency—a principle that drives All Access. Every expense is accounted for, every program meticulously evaluated, and all outcomes reported back to our generous members, ensuring maximum accountability. This approach is groundbreaking not only in offering reassurance but also in empowering donors to see the real-world effects of their contributions.

Equally important, to All Access and Paul, is a culture of gratitude. Paul works tirelessly to express All Access's appreciation to members for their dedication and generosity. He recognizes that donors have a wealth of options when it comes to charitable giving, and their choice to support our work is both a profound privilege and a significant responsibility. Paul’s efforts in thanking our supporters reinforce our commitment to acknowledging their integral role in our mission's success.

Conclusion: A brighter future with Paul Norell

Paul Norell's vision and leadership are crucial as we navigate the complexities of global spiritual and physical poverty. Through collaboration and strategic innovation, his work will guide our mission forward, enabling us to effect change with integrity and rigor.

We’re excited to welcome Paul—a proven leader who appreciates the nuances of impactful giving. Together, with our members' and partners' continued support, we will move optimistically toward a future where transformation is not just envisioned, but realized.